How do you improve the valuation of your startup?

The venture capital firm would make every effort to select more exponential winners for its portfolio, and it would utilize the following inquiry to narrow down a business. The same set of inquiries may also be used to determine the multiple range used to calculate the worth of your startup.


A multiple is about presenting a captivating tale, and VCs will pay more for compelling stories that are grounded in truth rather than fables. The difference in value between an 8x narrative and a 10x story is 25%. Your chances for "multiple expansion" are greater the more boxes the VC checks when assessing your proposal. See how many of the following you can answer with certainty by asking yourself:

  • Does the product/service meet a genuine market demand in a unique way?
  • Is the prospect disruptive enough to encourage more early-stage investors to make investments in the future?
  • Is the opportunity appealing enough in regards to its size?
  • Can the business model be changed in a reasonable amount of time? Adaptable companies can survive another day and another market shift.
  • Is the business model mass-volume dependent or high margin?
  • Is the revenue mix more recurring or one-time in nature?
  • Are there options to add security features or mobile capabilities, for instance, to dramatically raise ARPU or Revenue per Unit?

The business model would benefit from higher value for a startup if it has high expectations for sales growth, high margins, high revenue visibility, strong customer stickiness, a sizable market, flexible pivot alternatives, and most importantly, a world-class staff. Don't forget any of these plot points and keep your options open. Be careful how you incorporate ideas from this list into your future pitch, even if you don't now find it easy to provide thoughtful and accurate responses to the questions above.

Your chances of getting funded at the appropriate value at the appropriate moment can be greatly increased by having a thorough understanding of both the company and financial model wrapped in a brief narrative.


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